£5m+ in EBITDA Profit Generated
Stop fighting for budget. Start proving your profit contribution. Departmental misalignment is the silent killer of profitable growth. I provide the executive framework that gets Finance, Marketing, and Operations pulling in the same direction. By building unified financial dashboards - tracking metrics that matter: LTV:CAC, 90-Day Payback, and Contribution Margin - I give Marketing the irrefutable data they need to justify their budget, and Finance the security they need to approve it. The result is transparent, predictable, profitable scale. No more guesswork for board-level decisions.
Our services
Finance-Approved Marketing Services: Engineered for Net Profit, Not Cost.
Financial Reporting & Forecasting
Live Financial Visibility: We Don't Just Report, We Forecast Profit. The era of chasing last-click ROAS is over. As your Fractional CMO, I install CFO-grade dashboards that unify marketing performance with financial reality. These systems provide live visibility on the metrics that actually drive P&L health - including your CaC Payback Period, cLTV Cohorts, Contribution Margin, and Unit Economics. This provides executive clarity, illuminates financial pitfalls (such as unprofitable campaign periods), and enables accurate forecasting for predictable, profitable growth.
Financial Deep Dives
Google Sheets Implementation
E-Commerce Dashboards
Fixed & Variable Cost Imports
Clear Comparison Periods
Forecasting Models
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Marketing Strategy & Execution
Execution That Drives Contribution Margin, Not Traffic. Most agencies only care about maximizing platform volume; as your Fractional CMO, I treat every campaign, creative, and channel as a financial lever wired directly into your Contribution Margin. I personally lead the strategy and audits across your entire funnel: restructuring Paid Media (Google and Meta) funnels based on unit economics, not vanity ROAS; segmenting CRM and lifecycle efforts based on LTV and Payback cohorts to maximize cash flow; and optimizing Conversion Rate (CRO) to eliminate the onsite friction that quietly leaks profit and damages LTV projections. The goal is to ensure every tactical decision supports your business's core financial health.
SEO (Search Engine Optimization)
PPC & Paid Media Advertising
Social Media Marketing
Email & CRM Marketing
Content Marketing
Affiliate Marketing
Outdoor & Print Marketing
Market Research & Strategy
Messaging & Positioning Strategy
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Branding & Creative Services
Brand Value Quantification: Linking Perception to Profit. Your brand is not an artistic exercise; it is a measurable performance asset. We utilize a proprietary research methodology to quantify the financial value of brand perception, mapping customer sentiment (e.g., "colourful," "funny") directly back to its impact on your conversion funnel and Contribution Margin. Through this system, we ensure that every strategic brand decision, visual update, and message is engineered to reduce friction, lower acquisition costs, and maximize the Lifetime Value of your most profitable customers.
Logo Design
Brand Strategy & Positioning
Visual Identity Design
Brand Guidelines
Social media graphics
Email design
Pitch decks & presentations
Packaging design
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Our Portfolio
CMO Leadership in Action: Projects That Moved the P&L.
Paid Media
Financial Dashboard
Marketing Strategy
Profitable Growth
S2AS - Double Digit Profit Growth
New Market Expansion
Financial Dashboard
Paid Media
Profitable Growth
Unit Economics
Classic Dressage - Expansion Into US Market
Brand Building
Marketing Strategy
Brand Positioning
Website Design
Email Marketing
Rollaer - Repositioning a Global Travel Brand
Our Work Process
From Financial Blindspot to Predictable Profit.
Our differences
The Agency Mindset vs. The Fractional CMO Mandate.
The truth is, most agencies are built to spend and report on vanity metrics (like headline ROAS) that mask profit leakage. They operate in a silo, maximizing their own deliverables rather than the performance of the entire business. As your Fractional CMO, my mandate is different: I am accountable to your P&L, not your platform metrics.
We replace the agency's tactical approach with executive leadership, installing CFO-grade dashboards that unify your entire business and ensure every dollar of spend directly drives your Contribution Margin and predictable long-term profit.
Agencies
Generic Solutions
Jargon Overload
Boring Creativity
Fluff Metrics
One-Time Campaigners
Outsource to Juniors
Outdated Methods
Limited Scope
Reactive Tactics
Lots of Clients
My Approach as fCMO
Personalized Plans
Plain Talk
Bold Ideas
Profit Impact
Long-Term Partners
Personal Relationship
Innovative Tools
Full-Service Expert
Proactive Strategies
Boutique Experience
How is a Fractional CMO different from an Agency?
A traditional agency is tactical; they execute tasks (like running ads or building a site) and are focused on platform KPIs (ROAS, clicks). They are a service provider. A Fractional CMO is a strategic leader who sits at your executive table. I am accountable to your P&L, focus on the financial metrics (Contribution Margin, LTV), and build the systems and alignment required for predictable profit. I solve leadership and structural problems, not just execution problems.
We already have an agency. Will you replace them?
No. I install the CFO-grade dashboards and the executive strategy that your agency then executes against. I act as the strategic director who provides the clear, financially sound brief to your existing teams (agency, internal, or fractional). This alignment is often the key to unlocking their performance—we ensure they are focused on profit, not just volume. Of course, we can replace them if they're not cut out for the job.
What kind of financial results can we expect?
The primary result is predictable, audit-proof profitable growth. Specifically, we eliminate cash-flow volatility by defining and optimizing for key metrics like the 90-Day Payback Period and increasing the CaC:LTV ratio. The system illuminates where profit is secretly leaking and guarantees that every dollar of ad spend is directly contributing to the net profit of the business.
Is this only for large, 8-figure businesses?
My methodology and system are designed for ambitious 7 & 8-figure eCommerce brands that are currently experiencing the pain of high ROAS with stalling or low profit. These businesses are generally large enough to have marketing complexity but lack the executive visibility to move past their financial blind spots. If you're ready to transition from chasing clicks to quantifying profit, this system is for you.
How long is the typical engagement?
The core system installation and alignment takes place in the first 90 to 180 days, establishing the dashboards and the profit-first strategy. However, most clients retain the Fractional CMO role on an ongoing basis for continuous executive oversight, leadership, and proactive scaling management to ensure the system is continuously optimized and future-proofed against market changes. Our average client engagement is 2+ years with a 95% retention rate.
Why are you fractional and not full time?
For two reasons: Expertise and Efficiency. You gain access to a decade-plus of C-suite experience, a proprietary system, and an MBA-level strategic mind without the six-figure salary, benefits, and long-term commitment required for a full-time hire. I am laser-focused on installing the specific dashboards and systems that drive profitable scale. Once the system is running and alignment is achieved (often within 6-12 months), the executive input required is strategic, not operational, making the fractional model the most efficient path to long-term, predictable profit.
What technology or platforms are required for your system?
My methodology is platform-agnostic, but it is built on data integrity. The core requirement is access to your existing ad platforms (Meta, Google), CRM/Email service, and financial reporting (P&L/accounting software). We then use these data sources to install the CFO-grade dashboards using a best-in-class reporting tool (e.g., Google Data Studio/Looker Studio, Power BI, or similar) to create a single source of financial truth. We focus on syncing your existing technology, not adding unnecessary complexity.
What is the investment for a Fractional CMO engagement?
The investment reflects the experience and financial value of a C-suite executive and proprietary system installation, but at a fraction of the cost of a full-time hire. Investment is structured based on the required scope and complexity of your financial alignment needs, typically involving a fixed monthly retainer. This cost is immediately offset by the financial efficiency and profit recovery achieved through the system's focus on Contribution Margin and eliminating profit leakage.
What is the first step, and what is the commitment?
The first step is always the Profit Allocation Audit. This is a fixed-scope, high-value engagement where we install the initial dashboards and conduct the Four Margins Health Check to financially diagnose the exact bottlenecks in your business. This initial engagement illuminates your financial blind spots, proves the system's value, and serves as the definitive strategic roadmap for any subsequent fractional engagement. As for the commitment, I ask for a 90-day minimum engagement to allow for strategy and tactics to yield results - but our average client retention is 2+ years!
